- We only broadcast content. This is what's going off right now. If someone watches our content and they click through to watch it, they're interested. Does that make sense? If someone reads our email and we write our email in the right way problem, agitate, solution, and someone clicks through and watches our content about, say they watch our content about apples, and then we have a sale on apples that comes afterwards. So they click through, we tag them into an email sequence that then follows up with them about selling them apples. Does that make sense? Yep. So we only sell to them after they engage in the content that's about that. Event promoters are doing this a lot right now. Getting content out there about the event. You know, free content, how to do this stuff that the event is going to be a solution for. When someone watches that content then they go into an email sequence marketing the event. Does that make sense? Yep. Accounting business, you could be doing this as well. You guys with your accounting businesses while there are so many problems people have that you're solving for them every single day. Someone watches on of those. You know the solution to this problem might actually be a business plan. So if they watch this video about you know, cash flow and then if they watch that they're clearly interested in fixing their cash flow. The solution to that we all know is a business plan. Or you know, it could be some other solutions as well but that's one way you can do it. So only broadcast content. When someone clicks then we send them to a follow-up series. When they click, when they show interest then we send them to a follow-up series. Which is the sale series.